Hellmann’s Mayonnaise continued its strong commitment to reducing food waste year-round and was back for the second year at the Big Game in partnership with Food Recovery Network (FRN).
Together, we doubled our efforts with two Super Bowl tailgates this year – The Players Tailgate and Guy Fieri’s Flavortown Tailgate. FRN, powered by Hellmann’s, was on the ground redirecting high-quality surplus food to our hunger-fighting partner, New Orleans Mission, Louisiana’s largest provider of continuous emergency shelter services, which serves over 38,000 meals every month.
Hellmann’s is supporting our recovery efforts in New Orleans — but the work continues beyond the Big Game and you can be a part of it.
New Orleans 2025
12,348 pounds
10,290 meals
7.95 metric tons of CO2e
A Look Back at 2024
Food Recovery Network has partnered with Bullseye Entertainment Group for the past 5 years and is proud to add Guy Fieri’s Flavortown Tailgate to this year’s Big Game Tailgate food recovery efforts.